With a rich and long history, many traditions and rituals have developed around the brand. The most common of these rituals is the way a Konyagi bottle is opened and served.
Firstly, the server will bash the bottom of the bottle with their palm several times to “release the spirit.”
Only then can the bottle be opened and poured into the drinker’s glass.
The bottle with the remainder of the Konyagi must then be placed flat (horizontally) and left until the drinker needs to refill their glass.